Newsletter


Why did you start this newsletter?

Social media has shifted. Yet, I missed sharing intentional and intelligent content with the odd 90’s pop culture reference. I wanted to build a friendly, online space for thoughtful readers to come together and explore topics together. Honestly, I want go back to old-school “pour yourself a cup of joe and read something nice in your slippers” vibe.

I also don’t want to waste my life hunched over the glowing blue light of my iPhone. Every time I write lists of “what’s not working in my life” social media comes up there. Plus, Digital Minimalism by Cal Newport showed me that you can be a NYT best-selling business author and have zero social media.

I’ve formally retired all my social platforms and this Substack is the only way to follow my work.




Why shift?

I’ve created an immense free content library since 2016. Here’s the data:

  • 175+ podcast episodes. (100,000+ downloads).

  • A free e-newsletter since 2017. (ConvertKit says I’ve collectively delivered 1,500,000+ emails since).

  • 2,000+ posts on Instagram (most being educational).

  • My very popular “What’s Your Genius?” free quiz with 20,000+ takers (and 16+ free corresponding reports).

  • Dozens of free 90-minute webinar trainings on how to start and scale your business.




What’s this newsletter about?

Creativity, entrepreneurship, habits, writing tips, and life-giving articles that make you feel nourished after reading them. We’ll be discussing what it means to make life pivots, start new ventures, and crafting creative work that you’re paid for. This also means: discussing failure, burnout, and rejection. You’ll also be receiving my “Joy Experiments,” hence the title. They are tiny experiments to find incremental joy in a frazzled world, intentionally designed to make the day 5% better.




How it works:

Once in a while, you’ll get a free email from me. But, for paid subscribers, you get:

  • Articles that include: teachings on business and creativity, advice on book publishing, roundups of books/podcasts/recipes I’m loving, and “Joy Reports” on my experiments.

  • A newsletter you can look forward to savoring with a coffee in hand — about creativity, entrepreneurship, habits, writing tips, and life-giving articles that make you feel nourished after reading them. You’ll get content like recipes for lemon sea salt, thrift hauls featuring fuchsia suede skirts, and practical advice that works to get you out of a creative slump.

  • Hopefully more incremental joy in your life too.


I’d love to have you here. Take a peek.

Here’s a 20% off coupon for reading this far.