What I Learned About Creating Viral Content from Olivia Rodrigo

 

Do you get deja vu?

 

Yeah? good 4 u.

Okay, in all seriousness, I’m on an Olivia Rodigo bender. I mean yes, she pairs well with breakups and melancholy feelings. But! She’s totally in her genius and rocking it…. which means, I’m taking notes. This week on Kelly Trach Is Figuring It Out, I’m breaking down four things I’ve learned from this firecracker and billboard-chart-topper. And, if you’re anything like me, having your work go viral and ridiculously well-received would be, like, a dream come true. So, let’s talk about what I learned about creating content that clicks from Miss Olivia herself. Because… she’s catching all the green lights and we’ve got our driver’s license.

In this episode, you'll learn:

 

  • How Olivia turned her heartbreak into art (+ what that means for you and your creations).

  • Why the personal is universal. And, why her lyrics resonate so deeply, even if you’ve never had your boyfriend break up with you in order to start dating another actress. (Can’t say I have!)

  • Why you’ll never go viral if you’re not authentic.

  • Why you shouldn’t be afraid to run with your quirky ideas and just because “other people” have archived success in certain ways, that doesn’t mean you have to do it too. In this episode, I break down my obsession with SOUR Prom, the free concert she uploaded on YouTube for her fans.

  • Ooh! You’ll also get a small musical number from me! Enjoy!

 

Resources mentioned:

Click here to order my book: P.S. You’re A Genius

The Mentorship: subscription-style business coaching with Kelly Trach

Your Conscious Empire

Private coaching with Kelly Trach

SOUR Prom

List of books mentioned here: kellytrach.com/tools

 

Find Kelly:

 

Instagram: @kellytrach

kellytrach.com

Music for The Kelly Trach Show is by Ikson: soundcloud.com/ikson

Support for this episode comes from our partners. You can find their discount codes here: kellytrach.com/tools